American Amber Ale Micro Brew.
We had so much fun creating an identity in 2020 for Snap-on's 100th Anniversary 5/50 Green Felt Pilsner commemorative beer label, and then in 2021 for their official 100th Anniversary party with a six pack of beer identities, so we were thrilled to get to work on yet another beer promo for our long time client. Unlike the previous can design that was printed on a "shrink wrap" over the can, this new design utilized "print-on-the-can" technology, which let us push the envelope to include intricate details for a more traditional beer branding design. The result was an epic beer with an epic identity and another fun and fulfilling project.