A 9-Pack of Beer Identities.
When the pandemic put a damper on Snap-on's 100th Anniversary celebrations in 2020, they decided to host a day long celebration in 2021 for their employees and the local community at their corporate headquarters in Kenosha, Wisconsin complete with food, drinks, exhibits and entertainment. With the help of Rustic Road Brewery, a local craft brewery specializing in micro brews, Snap-on requested five beers and one hard seltzer to be branded to emphasize their history and tradition. Pixelpaint designed a custom logo for each beverage to help bring fun and excitement to the event and a little something memorable to the patrons that day.

Fast forward 5 years later and Snap-on once again hosted a celebration, this time for their 105th Anniversary. Pixelpaint stepped up to add to the initial 6 beer designs and added 3 more to commemorate and celebrate even more aspects of their company's rich history. These, as well as event signage, food and beverage vouchers, tickets and invitations were designed, printed, distributed and installed throughout their corporate campus for the special day long celebration.