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Snap-on Beer Labels
2020
Snap-on 100th Anniversary 5/50 Green Felt Pilsner
A Celebration of a Century of Innovation.
Snap-on Tools, one of the oldest and most prominent tool manufacturers in the world celebrated their 100th year in 2020. To celebrate, Snap-on approached Pixelpaint with a logo branding development and illustration opportunity by creating a product label for their limited edition craft brew to commemorate their history. Unveiled at the Snap-on Leadership Conference Awards Dinner in February, the beer showcased their rich heritage as an innovator of tools. The name "5/50 Green Felt Pilsner" was a nod to the original "Five Do the Work of Fifty" tool set and the green billiard cloth on which it was displayed by Snap-on's traveling salesmen in the 1920's. To truly showcase the quality of the tools, it was said, the salesmen presented the tools as a jeweler would present fine jewelry. This presentation was also to evoke the idea that mechanics’ tools were just as precious and important as surgeons’ knives. This elevated the mechanics’ work to the highest form of craftsmanship and celebrated the "Dignity of Work", which continues to be a defining principal of Snap-on to this day.
5/50 Green Felt Pilsner
5/50 Green Felt Pilsner
Table presentation
2023
Snap-on EPIQ American Amber Ale
Inspired by the undisputed king of storage.
When the pandemic put a damper on Snap-on's 100th Anniversary in 2020, they went all out in 2021 with an outdoor block party celebration and tapped us to create beer identities for what they served on tap. In 2022, Snap-on had us fire up the grill and create a BBQ and spice labels promo. In 2023, they returned to a beer promotion and called on us to design a beer identity inspired by their tool storage line. Unlike the previous can design that was printed on a "shrink wrap" over the can, this new design utilized "print-on-the-can" technology, which let us push the envelope to include intricate details for a more traditional beer branding design. The result was an epic beer with an epic identity and another fun and fulfilling project.
EPIQ Beer Can
EPIQ Table Tent
EPIQ beer table tent
2024
Snap-on Forged American Blonde Ale
It started with a spark.
For 2024 Snap-on had us take it back to their company's roots with the "Forged" beer identity. This design celebrates not only the company's longevity, but also it's rich history of innovation. Their decades of excellence was an inspiration for us as well as the employees that they shared this promotional craft brew with.
Forged Blonde Ale Identity
Snap-on FORGED Blonde Ale small batch beer
Forged Beer Can Design
Snap-on FORGED Blonde Ale small batch beer
2025
Snap-on 105th Anniversary Lager
Limited edition Marzen-style craft brew.
Another milestone was reached in 2025 as Snap-on celebrated it's 105th anniversary. Much like the previous promos, a specialty beer was brewed and Pixelpaint was tapped to create a label to commemorate the occasion. As Snap-on continues it's rich history, we are proud to have worked with Snap-on for 30 of those 105 years. Here's to many more!
2025 Snap-on 105th Beer on table
2025 Snap-on 105th Beer Logo
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