Williams Industrial Tools
Work Tool Catalog for Heavy Industries
Williams parent company Snap-on Tools was in need of a refresh for their massive 556 page tool catalog which encompasses their entire industrial tools product line. Aimed at the industrial professional, the catalog needed to combine a practical layout and indexing with a focus on the features and benefits that set Williams tools apart from the other tool companies. Our goal was to check all of those boxes, including updating and refining product layout, creating usable index pages and giving proper focus to certain product offerings. Our many months of hard work paid off by designing and producing this impressive catalog that will continue to be in circulation around the world now and well into the future.
Williams Catalog Cover
Williams Catalog Index Page
Williams Catalog Feature Spread
Williams Catalog Spread
Work Tool Promos for Heavy Industries
In addition to the main catalog, Williams needed simple promotional flyers designed to inform potential customers of the many industries they specialize in manufacturing tools for. Much like our Snap-on Industrial promos, these are quarterly sales flyers with a more informative slant.
2021 Williams Q4
2021 Williams Q3
2021 Williams Q2