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Snap-on Motorsports
Wall Calendars

Award Winning Promotional Materials
Dale Earnhardt (1997-2001), Angelle Sampey (2002), Motorsports (1999-2009)

Pixelpaint is proud to be a part of one of the most successful and longest running promotional programs ever for Snap-on Tools: the custom calendars. Starting in 1995 with the first Snap-shots Calendar, Snap-on has requested wall calendars to promote their tool offerings every year and Pixelpaint has, and continues to, deliver.

The popularity of the 1995 and 1996 Snap-shots Calendars was so immediate that in 1997 a second calendar was requested to showcase Snap-on's foray into racing sponsorship. NASCAR's legendary Dale Earnhardt was one of the most popular drivers in the sport, and Snap-on was proud to sponsor the No. 3 Chevrolet for Richard Childress Racing. Pixelpaint created custom Snap-on calendars showcasing Earnhardt for the 1997, 1998, 2000 and 2001 racing seasons before his tragic passing in 2001.

Because of the overwhelming popularity of the Snap-shots and Earnhardt calendars, a third offering was created in 1999 to showcase the rest of Snap-on's racing sponsorships. The Motorsports Calendar rolled off the presses and fans were treated with highlights of their favorite racers from not only NASCAR, but NHRA mororcycle and funnycar drag racing, Formula 1, karting, and more. And in 2002, Snap-on requested yet another custom calendar, this time for Angelle Sampey to commemorate her three consecutive NHRA Pro Stock Motorcycle championships that she won from 2000-2002.

In all, the highly successful Snap-on Motorsports Calendar campaign spawned a total of sixteen individual racing calendars until the discontinuation of the program in 2009.

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